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Target market selection can be a very significant step for start-up firms. Selecting a target audience determines the potential clients who could appreciate what you have to offer. Moreover, it also helps direct your effort to the types of target market your product or service is fit for. This way, an initial reputation could be easy to earn along with a clear recognition of the areas where to improve.

In fact, one of the essential answers as to how to become a successful businessman lies in the fact that how hard has one concentrated to choose his target market. It has been a common phenomenon that a product or service gets more hype if it is launched in the right target market. Due to the density of the potential consumers, it is more likely that the target product would get a scope to be known at a wider range. It is always better to present yourself where you are most likely to be recognized even before the question of appreciation occurs.  

Why target market selection in important for start-ups?

A start-up firm is usually initiated with a considerably low financial backup. With whatever money an aspiring entrepreneur sets up his dream project with the minimalistic necessary materials and a huge amount of effort, he would probably like to see a profit on that. After the finished products are ready to be delivered to the market for the retailing purpose, he expects that whatever few products he could formulate, gets the expected acceptance among the people. These few products cannot be afforded to be distributed to the markets where they may not get enough attention. Above, all, this reduces the chances of the products to get sold. The initial distribution of the products can thus be chosen to be delivered at the target markets. The initial start-up investment can be done the best use of.

An aspirant of entrepreneurship must take a close look and do a thorough case study before starting to choose the target market. An expert advice may be needed if you are not confident enough in those initial days. A success no matter how small it boosts up the enthusiasm of the entrepreneur. If you are all the way successful in picking up your target market, you are halfway through the procedure of how to become a successful businessman.

The types of a target market and the selection of it determines the success of your business. It is not the product or service which makes a company successful. It is the right consumers who you are selling your product or service, determines the success of your company. Selection of the right target market is one of the significant stepping stone towards entrepreneurship. After choosing the right target, one must also be aware of the changing patterns of their demand to keep a track of the ongoing trend.  

Not everyone wants to follow a set rule which had been modeled by someone else. Rather than being dictated by someone, some like to become the entrepreneur themselves. An entrepreneur is the maker of his own destiny and he finds his own ways to achieve his ideal goals. One has to be innovative enough to feature in the list of the best entrepreneur ideas in India.

The often asked question as to how to become successful delves deep into the determination of a businessman himself. Sometimes it is easier to start a business with all the innovation and financial backup but to keep it running for a long time is determined by the level of dedication of the entrepreneur.

There are, in fact, no set rules for a businessman. Different entrepreneur ideas demand various kinds of dedication in various fields, as one firm cannot run without involving the others. For this reason, a businessman has to be knowledgeable enough and equipped with all kinds of information and protection to safeguard his business.

For some ambitious people, passion counts more than just earning money to live life. With the improvement in technology, it is now easier to pursue the passion that was harder to think of a decade ago. Many new business objectives and ideas have been coming to the forefront mostly due to the immensity of scope that technology provides. Many aspiring entrepreneurs could have the courage to initiate a startup with cost-effective plans. Chatbot building, running social media accounts, drone videography is some of the business ideas that are promoted by technology. India had been endowed with the blessings of technology and ever since the scope of the businesses has increased a lot.

Employment Vs Entrepreneurship?

Do you find self-employment more meaningful than being recruited by an entrepreneur? In a third-world country like India, brand new entrepreneur ideas are looked up to and it is an ideal country to showcase your potentiality as a businessman. But it is good to keep in mind that recognizing oneself as a businessman can be much riskier than a nine-to-five job, but on carrying out a successful business can be satisfactorily rewarding. The identity of a true businessman lies in his capability of handling both success and failure served on his plate on a daily basis. After all, a new entrepreneur idea requires time to be accepted and preferred among the mass.  

One can take the full liberty to motivation and inspiration from the successful and innovative Entrepreneur ideas in India. He can choose the one which serves his passion well or the one he thinks would be gaining the most rewarding response from, or a one which can provide both.


Institutes and organizations are on the verge of growth for the purpose of Entrepreneurship Development in India. One can choose to train himself and brush up thoroughly on the market patterns and behaviour before actually stepping into it with no knowledge at all. You can become a successful businessman by considering to take up those training programmes initially,  but what about the factors that help you initiate your career as an entrepreneur? Entrepreneurship Development in India may require financial support too, wherein the venture capitalists come in.

Initiating entrepreneurship requires manpower, material and capital without which, business in a motif to serve a larger mass is not possible. Sometimes the development of the entrepreneurs is on immediate demand, right after the initiation phase to understand the market dynamics and the change that took place over the time. Venture Capitalist Firms in India provides guidance and motivation for entrepreneurial development purpose which redirects the entrepreneurs to help the business mount the ladder of success.

The support of a venture capitalist firm also prompts that the business has a bright prospect which needs to be molded well enough. The business world in India saw a revolution when in 1991, the economic revolution happened. This gave rise to a number of entrepreneurs who brought in new hope for the country and the urge to develop constantly has been maintained and executed several times. In modern India, a wide range of developmental programmes have been introduced for enhancement of management skills and developmental methodologies. These armaments would make sure of bringing in the hidden talents of the entrepreneurs to surface and converting challenges into opportunities.


In order to stand steady in the competitive market, many significant strategies like team building, creativity and innovation, communication and interpersonal training skills, decision making and problem-solving and many more have become a part and parcel of the life of an entrepreneur. In such a scenario, entrepreneurs are in dire need of true support and guidance by the Venture capitalist firms in India who would also take up mentorship for the overall progress of the company.

Entrepreneurship Development in India has been in trend since the last one decade with the urge to develop the business industry and match up to the global level. Venture Capitalists have been playing the role of a guardian to many entrepreneurs in their startup period or at a secondary level for developmental purpose and direct them to the right path. In frequent cases, the venture capitalist firms prefer to take up the responsibility of the direction of the company upon themselves entirely. They not only invest in the growth of the company but keep records daily updates on the business and commands specific movements to which the entrepreneur abides by. The venture capitalists in India started as a pillar for the entrepreneurs in India who needed financial backup and gain the strength to compete on an international level, but they slowly realized that only financing would not help in the development and thus, they acquired a greater role.

Firms that believe in the potentiality of your start-up businesses and are ready to invest in them are commonly known as Venture Capitalist Firms. Trusting a start-up to have a promising long-term future is indeed a risk. Therefore, the Venture Capitalist Firms in India usually consists of the fortunate and privileged investors. Many new genres of start-ups are coming up recently in India which is being welcomed whole-heartedly by the Indian mass. Venture Capitalist Firms in India are getting more enthusiastic to invest their fortune in these businesses and help them grow in the real sense.

Let us probe into 30 most active Venture Capitalist Firms in India that may be approached –



Leading family offices, endowments, foundations, sovereign wealth funds, and pension funds are led by a congregation of institutional experts under the name of Steadview Capital Management. They believe in long-term returns in exchange for long-term investment and belief upon the industries. The excellent foundation was discovered in 2012 in Hongkong. It has made 12 investments till date among which the 4 industries were leading at their respective times.



Popularly known to support start-ups and boost up their unique thoughts, Accel Partners is perhaps the most famous venture capitalist. They say:

“Because greatness doesn’t have a stereotype — from the earliest days through all phases of growth, it’s our responsibility to support unique founders with unique insights they take the seeds of promise and grow them into amazing, enduring companies.”

The believers in the greatness of individuals must themselves be great; this international venture company (also headquartered in India) may prove to be a true venture partner.



Fulcrum Venture India is situated in Chennai and Tamil Nadu. They provide the start-ups with management and investment ideas. They believe, trust is their biggest investment in a business and thus leave adequate spaces for companies to function on their terms and Fulcrum maintains the balance with them. It was founded in the year 2000 and is run by Krishna Ramanathan.

Ramanathan says:

“We have a rich pipeline to deploy the money that we have. We have received interest from a lot of families and others in Chennai, who have looked at co-investments with us.”



Helion Venture Partners believe in being interactive and supportive rather than being perspective, says one of the entrepreneurs. The offering of practical advice and strategy execution ideas are given to aspiring entrepreneurs in India.



500 Start-ups helps start-ups to realize the entrepreneur’s talents and goals so that the company may be launched and recognized internationally. Their secular nature is what makes them stand out from all the other ventures globally. Their mission is to support talented founders of all genres and all cultures. The expert team consists of people all over the world speaking various languages for the ease of communication. It currents have $200 million in assets under management. Family tech and education, cloud services, food tech and much more have been encouraged by 500 Start-ups. It runs under the instructions of Pankaj Jain in India.



“We help daring build legendary companies”- as goes the saying of Sequoia Capital India. Companies like JustDial and Cardekho have emerged with the help of them.



Founded in 2008, Basil Partners have invested in about 14 technology investments among which six of them exist successfully, within 3-5 years on an average. Having developed a reputation within the technology community in Southeast Asia, India and USA it can be trusted for a capital venture, lead by Rajiv Srivastava.



IDG Ventures India, now Chiratae Ventures, is a leading technology venture capital fund in India. Headed by Sudhir Sethi, its area of function are consumer media and tech, software, Health tech, Fintech. It has invested in popular companies like FirstCry, Myntra, Tripoto, Yatra and Zivame.



Ivy cap Ventures welcome excellence, innovation and fresh ideas as start-ups. Situated in Mumbai, is guided by an entrepreneur-centric investment approach. It was founded by Vikram Gupta in 2011, with a vision to leverage Global Alumni Ecosystems.



Jungle Ventures is one of the leading technology investors in growth markets, functioning across Singapore and India, founded in 2012 by Amit Anand and Anurag Srivastava. Its headquarters are Asia-Pacific (APAC), Association of Southeast Asian Nations (ASEAN) and Southeast Asia.



Matrix Partners India has nurtured the famous Ola Cabs, app Vehicle Company that has been running successfully in India now in its early days. They prefer companies which have long-term strategic plans and like to soar above the ground, yet keeping their eyes right down. Initially set up in Boston in 1977, it now spreads its network in India and China. Consumer technology, B2B are among many investment places of it.



Involved in the early stage as well as early growth investments in the lead the companies to the competitive seats and they believe in learning with every company they invest for. Nirvana Venture Advisors also provide strategic ideas along with the financial backup by teaming up with their experts.



Ojas Venture Partners raises young start-ups to nourish and nurture them to stage them where they belong as per their dreams they had been weaving as an entrepreneur. It was founded in 2007 guided by groups of entrepreneurial minds.



Reliance Ventures is all about welcoming new waves of strategic waves and setting up a whole new capitalist ecosystem. It is one of India’s leading corporate venture capital firm, launched in 2006 under the leadership of Kshitij Gupta. The capitalist venture company proposes investments to funding start-ups, new business ventures, cross-border and domestic India funding.



Aspada is an India base capital venture company which invests in companies that solve hard problems. Businesses which tend to have a creative base, Aspada participates as an active business portfolio spanning agricultural supply chains, logistics, financial services, education, and healthcare. Companies like EM3, Be Well, Xamcheck benefit from Aspada.



Led by Vishal Gupta, Bessemer Venture Partners is active in the areas of Internet and mobile, software products, financial services, healthcare, etc. Pinterest, Linkedin, Skype, Skybox imaging were all a start-up venture for Bessemer. It believes in the need for support in all stages of a company, be it a start-up or enterprise stage.



Exfinity Venture Partners is a frontier technology fund backing Enterprise Company (B2B) networking throughout India and US. They pioneer start-up business that aims for global recognition. Their goal is to back technology-driven companies that root in India actively but has a global appeal at the same time.  Improving logistics efficiency and governance are also in their target list.



Inventus Capital Partners was developed to support early-stage investments and has its office in Silicon Valley and India.



Nexus Venture Partners is operational in India and US. Their team comprising of ex-entrepreneurs are always encouraging start-ups with their struggling days’ stories and furnishes one with impressive strategic ideas for the businesses. They have been managing USD 1.5 billion-plus funds now with their experiences to their credit.



Nasper’s prime operational areas are internet communication, entertainment, gaming, and e-commerce, functional in 130 countries and headquartered in South Africa. They are involved in building companies that empower people and enrich communities. Naspers India provides unique and local business support in the country.  



Led by industry veterans, Rajesh Kamat and Paulo Aiello, KKR has joined to commit up to $ 300 million from its KKR Asian Fund ll. It is a more than 30 years old Venture Project Company. The primary area of focus for Emerald Media is investing for media, entertainment, and digital media companies. It also looks forward to gaining control over some companies partly or wholly and allows about 15-75mm for investment per company.



Again, an India based venture capital investment company, established in 2006, seeks to invest in early business start-ups within their well-developed entrepreneurial ecosystems. It has its well-built network operating in the Silicon Valley which keeps them well-informed about the opportunities globally.



Unitus Seed Fund claims to accelerate the growth of early start-ups in education sectors, healthcare, and financial technology development sectors. Seed funding, strategic and operating support are its chief services.



Norwest Venture Partners is known to support start-ups, as well as seed to late-stage investments in India and the US efficiently.



Blume Ventures promises a blooming future to the early-stage VCs. It is one of India’s leading tech-focused capital venture companies. They are also the providers of winning strategic plans.



Founded in the year 2000, it was set up for the sole purpose of serving the start-ups which relate to the genre of taking forward Qualcomm sectors. Karthee Madasamy is the chief leader.



Kalaari Capital is the type of venture capitalist based in Bengaluru that encourages new ideas of start-ups, collaborates, discusses and enlightens with necessary details on various business-related issues. Inspiration added to capital aid is its goal, creating a friendly and approachable prospect.



Khosla Ventures back Internet, computing, mobile, silicon technology, biotechnology, healthcare, and clean technology sectors. Vinod Khosla founded iKhoslat in America and spreading its hand of help in India’s start-up ventures. Khosla Ventures was founded in 2004.



It has its offices set up in Silicon Valley, Shanghai and Boston thus having access to various investment ideas and ventures; It was set up back in 1988 and is one of the earliest venture capital investment company. It has a record in investing in almost 225 additional companies. Highland Capital Partners has been considered to be one of the seeds and growth-stage funding solutions.



This Mumbai based venture capitalist company states:

“We partner with high-performing entrepreneurs who

outperform their competition using market-moving ideas.”

Zodius targets to invest in Enterprise Software and Services, Big Data and Analytics, Consumer mobiles and Internet markets under the aegis of the Senior Managing Director, Neeraj Bhargava, Managing Director and Co-founder, Shilpa Kulkarni and Varun Laul. It concentrates and partners with one company per six months to perform seamlessly. Above given is the information about 30 venture capitalist firms in India which have made a mark across the country and globally. They risk their capital for your business growth quite creatively.

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