Every time when you hear the questions like –
“how to become a successful businessman” or “how to generate more leads for your business”, social media is certainly not the only thing that comes into your mind right? But the way it’s increasing and expanding its features and usefulness from last recent years, you may consider thinking it first in the coming years.

So, before we go in more details about this topic let discuss a little about leads here. Leads are none other than some potential customers who’ve shown interest in your products and services by providing their valuable contact information for later follow-ups.

Since, more than 70% buyers agree to have a conversation in social media, if you’re not still providing your marketing team with sets of customer you’re not going the right way in business, my friend!

Lead generation using Social Media is the key to focus on high-quality leads and with the following ways, you can do so with ease. It has a greater possibility to make your business Successful.

How to Become A Successful BusinessmanPhoto by NordWood Themes on Unsplash

Master Multiple Channels

These days with the increasing growth of social media handles and how they affect your business is no doubt an important topic to discuss. Though the question “ how to become a successful businessman ” is quite common between the rising entrepreneurs; it’s also linked with the same trend called Social Media.

By mastering multiple social media channels, an entrepreneur can actually push the growth of their respective business and generate more marketing leads into the business. How? We’ll see that later in this article.

Useful and Valuable Content

Though mastering various channels is quite necessary, but it’s as important as creating useful and valuable content. You can only turn your potential viewers into marketing leads if you can catch their attention by relevant contents.

The more valuable and relevant content will be, the more your audiences will share their contact information with you in exchange to access to that content.

Add Website Links

When you’re done mastering social media and preparing content, it’s time to add your website links that interested viewers can head into your website and know about your products and services more.

Add your website links in your live question and answer session, polls, and surveys to redirect more traffic towards your site.

Now, let us take you into the more depth of this topic. Here are some other detailed ways which you can follow to garner more leads.

Promote Gated Content

Gated content is nothing but a content behind a virtual gate. However, if the content has a proper valuation, interested viewers will share their contact information to access that in exchange. When you’re using social media, you can always promote gated content by sharing a link to the landing page so whenever your viewer tries to access the content; they have to fill up some easy contact form.

Not everyone will essentially share their contact information with you, so they click away without accessing the content. But some viewers will certainly complete this little barrier and will become great leads if you’re content is valuable enough.

Special Offers and Giveaways

Who doesn’t love to receive special offers and freebies from giveaways? So, sharing special offers and giveaways on your products or services is an outstanding way to capture important lead data. The only thing that you’ve to do here is to add an entry contact form.

People in social media nowadays are very much interested in such kind of campaigns and activities, so they won’t mind that much sharing their contact information. Another thing you can do to generate more leads through this that you can add a share option at the end of the form so that they can share it to their social media accounts and let others know about your offers.

Audience Polls and Surveys

You can always assume what your audience wants but it’s more accurate if you actually ask them out about it. Polls and services, however, is an unmatched way by which you can actually hear from your followers like how they’re using your products or services, are those properly matching with their needs or how can you improve on that.

At the beginning of the polls or surveys, you can ask them for their contact information and the genuinely interested in your services and products they’ll surely turn into great leads for sure.

Increase Your Referral

According to a recent study, more than 90% of the buyers actually trust the word of their family, friends and close ones in terms of trying a new product. So, you can see how referrals can work for you.

To make it more interesting, you can offer gift cards or easy cash incentives to both the referrers and referees. That’s a great way to engage more people towards you and generate leads.

Utilize Live Stream Features

Every other person or company is using Social Media live streaming feature to increase their brand awareness these days. It’s a pretty strong and direct way to interact with your audiences, and engage them more towards you.

By answering the questions of your audiences, gathering valuable feedback from them you can actually understand how you’re brand is performing in the market. However, you can always generate more leads by redirecting your viewers to your brand content and pages, surveys and offers.

Paid Social Ads

Social media platforms are updating regularly in order to provide the best user experience. So, does the advertisement section is existing. Advertisement in social media handles has become more organized that inside there are lots of valuable content rather than the promotion ones.

As a social media marketer, you have to use paid promotions to make your posts seen a lot more. But make sure that you invest in the right platform to gather more leads than usual.

From the above discussion, you can now see that Social Media can be the quickest and most effective way to generate leads for your business. If you follow those steps well – you’ll be able to provide highly qualified leads for your sales team. Which afterward will take you one more step closer to “how to become a successful businessman”.

Still thinking if you should invest in social media to garnet more quality leads? Maybe you shouldn’t! Not anymore!

Do you have dreams of growing your start-up as a global beast someday? Do you wish to know how you can do so? Well, all of us want to expand our business globally and very few actually make it to that level.

There are some Indian entrepreneurs like Abhijeet Chakraborty who actually make it to that level. From Abhijeet Chakraborty’s story of success, you can actually learn valuable lessons how to make it to the outside world.

Years ago, people used to think that funding is the hardest obstacle in the way of global expansion of businesses. But now you don’t actually need to set-up an office or hire employees to work for you in every place, you can only connect with the local markets and promote and market your products anywhere in the globe.

Abhijeet Chakraborty’s story of success leads us to finalize some points to get started on the process of your business globalization.

Abhijeet chakraborty's story of sucess

 They are as follows –

  • Proper planning before you jump off

Proper planning before you do anything is very essential, no matter it’s for your business or in your life. And when you’re taking such a big step for your business you must bag a plan in your journey to the global market.

Abhijeet Chakraborty’s story of success gives us the proper idea why proper planning have so much importance in terms of growing business globally.

  • A multilingual approach is must to do a thing!

Though it is true that more than half of the online content is in English language, only about one fourth of internet users speak English. An international study shows the fact that more than 55% of the people said that their own language is more important than the price of the product itself. So, if you’re thinking to expand your business globally, make sure to give priority to local language.

  • Invest in markets and earn the trust of global audiences

In business, there will be uncertainties and risks and when you’re growing it global you have to be extra safe. But don’t take yourself back from investing in markets. Delivering better products and services than their locals will help you gain their trust.

  • Hire teams who understand the market properly

Hiring an expert team who have the knowledge of the local market activities as well as their language will aid you to grow your network in the market more quickly than you imagine. They’ll interact with the target audience more, ultimately selling your products and services more.

  • Know your market-competitors

When you’re new in a market you must have an idea what your market competitors are thinking and how they’re executing things. Knowing about your competitors properly will give you the idea, what you have to improve to stay ahead of them.

  • Use social media

The best way you can engage with your global audiences and promote your business is via social media. Everyone around us is connected with social media; stay active in social media, let your audience know that you’re new in the area and your providing best-value products.

Creating a multilingual, international team is never easy; but if you can it will give you the power to conquer foreign markets, bring happiness in your workplace and give your team a new world to show their creativity.

However, we know from Abhijeet Chakraborty’s story of success that making your start-up reign globally is not a matter of joke; but it can be done with effective team-work, maximum dedication and understanding the market aspects.

With the increasing reach and popularity of social media, Youtube, today is the most entertaining, informational as well as addictive social media platform for every age group. Each and every second hundred videos are uploaded here and people are always hungry in search of something more interesting and informative. These all are boosting the Entrepreneur ideas in India to begin a new era of creativity and business in the entertainment industry.

Youtube, founded way back in 2005, is now the largest online video platform worldwide including corporate media content such as entertainment videos, video blogs, promotional and instructional videos as well as educational content. Currently free to access, it has almost 1.5 billion users worldwide, projected to rise into 2 billion in the upcoming 3 or 4 years.

The rise of smartphones and how it’s available through worldwide also have a huge impact on this growing number. Both in Android Google play store and Apple store, Youtube ranks into the top list of most popular mobile apps with more than billions of total downloads.

Youtube Content Making – One of The Best Entrepreneur Ideas in India Today

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However, It was intended that users can post interesting content as per their consumer demands, it has now become one of the most powerful money making career option for some individuals. The most popular youtube channel in the world named as PewDiePie in terms of total subscriber count – a Swedish web comedian and video gamer with a huge subscriber count of 82 million.

This trend of creating an online presence through various video contents and making a career out of it has touched India too. People have realized that featuring in the television or theatre is not the only option to become famous these days. Through the online platform, if you have the skill and the creativity to attract your viewers, it’s effectively easier as well as quicker to make a name for yourself.

So, in this post, I’m going to talk about ten of such famous Indians who’ve chosen this path and turned YouTube content making into one of the best Entrepreneur ideas in India. Read on.

Bhuvan Bam

Channel name – BB Ki Vines

Subscriber – 12.1 million

Total no. of views – 1,505,832,391

If you’re a moderate user of Youtube, you must’ve already heard about the fastest growing Indian star Bhuvan bam and his BB Ki Vines. Though, the journey of becoming Youtube sensation has started very unplanned for him.

His video about an anchor questioning insensitive things to women who’ve lost her child in Kashmir flood went viral in overnight in Pakistan. After that, there were no looking back for him.

Amit Bhadana

Channel name – Amit Bhadana

Subscriber – 12.8 million

Total no. of views – 834,587,238

Just like Bhuvan Bam, Amit Bhadana is also into content creating to entertain his viewers by comedy. Most of his videos are featuring slice of content. The basic intention of him is to amuse the viewers and give them a serious laugh. With 12.8 million he is on the top spot of indian YouTubers list.

Gaurav Chowdhury

Channel name – Technical Guruji

Subscriber – 11.2 million

Total no. of views – 1,005,383,647

Technical Guruji is one of the most subscribed channels in India as you can see. It’s the brainchild of Gaurav himself, who currently lives and operates from Dubai, UAE. This channel is very much unique as it offers various technical knowledge about internet, computers and mobiles in a very much understandable language, hindi.

Ashish Chanchlani

Channel name – Ashish Chanchlani Vines

Subscriber – 10.1 million

Total no. of views – 858,276,809

Just like BB Ki Vines, Ashish Chanchlani Vines has initially gained a huge popularity by making entertaining content. Ashish is intended to make his target audiences (obviously aged more than 18) laugh with his comedy sense and sketches.

His contents are mainly for all Indians in order to gain more popularity from all over the country.

Sandeep Maheshwari

Channel name – Sandeep Maheshwari

Subscriber – 8.9 million

Total no. of views – 468,072,822

Sandeep Maheshwari is a name among those who’ve faced struggle, failure and paved their way through in search for success, happiness. Almost each and every video by Sandeep Maheshwari is related to real life scenarios that we encounter in day to day activities. His videos are to supply motivation for those who’s suffering from depression or any life problem.

Nisha Madhulika

Channel name – Nisha Madhulika

Subscriber – 6.3 million

Total no. of views – 1,206,612,590

Nisha Madhulika is an Indian who loves to cook. Her youtube channel is for teaching home food makers and and ordinary people, how to fantastic foods from regular ingredients – snacks, veg meals, soups and lot more.

Her main intention is to show people the interesting side of cooking and how by using common household items can be used to cook delicious dishes.

Ajey Nagar

Channel name – CarryMinati

Subscriber – 5.6 million

Total no. of views – 527,948,778

Ajey Nagar, popularly known as CarryMinati which is also his Youtube channel name became famous by posting funny videos roasting other videos or peoples. He posts viral videos packed up with funny pictures, commentaries, games and movie clips which attracts amusement hungry viewers to his contents.

He’s only 19 years old right now and showing each and every Indian that how Youtube can be one of the best Entrepreneur ideas in India.

Sanam Puri and team

Channel name – Sanam

Subscriber – 5.3 million

Total no. of views – 963,761,046

Sanam is the band of four extremely talented musicians – Sanam Puri, Samar Puri, S. Venky, and Keshav Dharaj. They’ve created their name by writing and composing their own songs as well as making covers of old Hindi and regional hits.

It’s one of the most viewed YouTube channel launched by private musicians, all others are either movie or music recording industries.

Tanmay Bhat

Channel name – AIB

Subscriber – 3.5 millions

Total no. of views – 380,759,961

Tanmay Bhat is one of such YouTubers known for their stand up comedy – a perfect mix of controversy and humor. Grown up in Mumbai, Tanmay is the co-founder of his channel AIB.

He is a writer himself and said to be one of the youngest millionaires who’ve made fortune through Youtube.

Shruti Anand

Channel name – Shruti Arjun Anand

Subscriber – 3.1 million

Total no. of views – 474,291,162

It all started when Shruti realized that most of the products and tips are shown on Youtube is not actually for Indian skin tones. So, she started to upload her own videos to showcase more about that particularly.

When it got attention and love from people, she continued it, and her techie husband also left his job to continue the channel. In the future, she intends to launch her own products.


So, you can see in Youtube there are lots of creatively talented folks who are musicians, technology experts, students, chefs and comedians. They’ve become millionaires by choosing Youtube as a successful career option and made it one of the best Entrepreneur ideas in India. Not just that they’re earning from Youtube, they’ve created a name for themselves too.

So, what are you thinking? It’s a superb entrepreneur idea that you can start with a very low or no investment. Just go out there and show your skills to the world. If you’ve got the creativity and a bit of luck, you’ll surely succeed.

If you’re going to set sails of entrepreneurship or you’re in the middle of one; then you’re already aware of the problems and difficulties. And probably finding it hard to fit yourself into the tasks and goals without anyone’s help. You may have gone through the difficulties of balancing multiple tasks of entrepreneurship and your life at once.

Either way, in an entrepreneurial life there are a lot of reasons for which they can lose motivation. The first rule is not to give up and find something helpful to pass through those exhausting days. Some real-life stories of entrepreneurs teach us how to keep your motivation level higher even though the hard days.

An Indian entrepreneur, Abhijeet Chakraborty’s story of success introduce us with some hard times when an entrepreneur comes to that point of frustration that he wants to quit his dream. But fortunately, there are solutions by which you can still hang in there.

We’re going to talk about some of those solutions and ways in the following.

Set personal goals

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Everyone should create a list of goals and objectives that you want to achieve before you kick off your business. The problem occurs when someone forgets to create their own personal objective list. It’s crucial to write down your goals to stay motivated.

Read motivational stories and quotes

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There are thousands of stories and quotes of entrepreneurs available on the internet how they make it in the world. Use those stories as motivation and most importantly learn lessons from them.

Have a look at Abhijeet Chakraborty’s story of success, you can learn good lessons from his real-life experiences.

Start doing motivational activities

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When you’re in a business, it not always necessary that you’ll always be focusing on your work. In your free times, watch inspirational movies, watch documentaries; or even listen to some music that motivates you.

Create a healthy routine

Ustrasana_-_Camel_Pose amotivation

When people are in stress, they often forget to look after their physical health. However, maintaining physical health can be so crucial and have a positive effect on your life.

So, if you intend to stay motivated, make sure you get yourself a healthy routine.

Sleep well at nights

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Some of you may believe that sleepless nights are an essential part of entrepreneurship, but that is not true. Not having a good night sleep can lead to lack of motivation and concentration. So, make sure that you have a proper sleep even if you have to leave a task undone for it. It’ll pay you later.

Reward yourself

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Give yourself rewards when you complete certain achievement and task. No matter it’s small or big, these victories are the cornerstone of your business venture.

Rewards can include-

Going out with your friends for a dinner.

Buy yourself something you need.

A dream vacation with family.

No matter what you do and how you do; always remember why you have chosen this path and what goals you want to accomplish. Abhijeet Chakraborty’s story of success reminds us that our key to success always lies within us, but always seek help from others to reach your potential.

Starting a business and growing it is never easy! You’ve to start with an idea, choose your marketing products of proper value, and sort out your target audiences by analyzing the types of target market.

Whether you’re offering a product, service or information, it has now become tougher to stay ahead in this hugely competitive market. It is hardly possible to stay balanced, earning revenues and fuel your growth without the right marketing strategies.

However, choosing the best strategies and identifying the types of target market is not so hard if you do that in a proper way. Different types of marketing strategies are for achieving different types of business goals, so you may need to use more than one to keep your business on the right track.

Are you one of them who stays awake at night with the thoughts of how you can deliver your message to the right target audiences? Or how can you boost your marketing and gain more profit from there? Then, you’re in the right place today. In the following, we’ll discuss some marketing strategies that can prove to be useful in boosting your business growth.

Social Media

abhijeetchakraborty social media

If you’re thinking about your business growth, you just can’t ignore social media. Several businesses are standing only on the support of social media.

You can also hire a social media manager or you can do it on your own. If may seem a little difficult at first but you’ll get over it by time.

Just post regularly about your thoughts, opinions, products, and services that you’re offering. Let your consumers have the proper idea about what you’re offering and what advantages they’ll get if they purchase from you.

Make video tutorials

One of the best ways to share your thoughts and opinions is to create a video tutorial. Let people know about your products and services, teach them about something in a step by step video tutorial.

YouTube is the largest video engine in the world; all those peoples who want to learn it visually you can find them there. If you want to use the full advantage and reach of YouTube, don’t hold back anymore. Start shooting your videos now.

Start blogging

types of target market

Blogging doesn’t mean that you only have to post on your own blog. Start helping people by answering their questions in Reddit and Quora. These social platforms have massive audiences and it can improve your social reach in no time.

When you help a different kind of peoples you’ll get to know them well and that’ll let you sort your types of target market better.

Hire influencers

Do you want to get the word out there and boost your visibility on social media without taking a long time to build the audience? Then you should certainly hire influencers. But the key is to find the right influencer. You don’t need to go with influencers with millions of followers. You can always get your work done with tens of thousands or even a hundred thousand followers.

You never really know what’s going to be the most effective choice until you pull the trigger and really test that out. This will help you understand what your audience responds to better, making you a better communicator, and better able to sell to your customers.

Is your main intention to hop into a business is to make a name for yourself with your skills and creativity? Do you want people to talk about you whenever you cross path with them? The one and only way to do so is to create a name for your business or I should say develop your personal brand.

Your personal brand is something about why and how you do work and what you work for. It takes years to build a reputed brand and lots of hard work to manage its day to day activity. Just because you’re successful that doesn’t mean you already have a brand for yourself.

So, here is the question; How can someone build their own brand? And what it takes to maintain it? I have seen people doing the mistake by thinking that a brand is all about their names and themselves. But that’s actually opposite of the reality, it’s all about the peoples around you- what you do for them and how much they like your work.

Abhijeet Chakraborty is a successful entrepreneur who aids young entrepreneurs with unmatched advisory help which can open windows of opportunities around them.

  • Promote your work and have a proper name and logo

Promoting your work and what you’re doing is a nice way to brand yourself. Social media platforms are becoming very successful in terms of promotion. Promote your services and products and let people know about your work. The more you promote, the more people will know about your brand.

Choose a suitable business name and design a logo to make people remember your brand when they’ll see your logo.

  • Find your opportunities

If you’re in search for success through your business, don’t focus too much on passion. Search for opportunities instead. Study about what are the needs and interests of the people? What they’re intending to do? What are troubling them? And so on.

There’ll be competition everywhere around you, search for an opening there – a window of opportunity.

Abhijeet Chakraborty and his consultancy firm Andwill group offers one of the best consultancy services in India. Get advisory help from them to know how to find the best opportunities and build your brand as a reputed one.

  • Know your audience

Your business kicks off with your audiences, so find as much data as you can. Interacting with your audiences will help you know what their belief and values are, what they hope and dream for.

Identify those who is showing the interest of becoming a long-term appreciator and buyer of your product and services. You should focus more on these people rather than interacting with everyone you meet.

  • Create a perfect pitch

You don’t want to tell everyone your life story, right? And none has the time to hear that from you too. So, you must create a short message that can sum up everything about you and your business to your audiences. This phrase should be short and easily memorable. Use your message to brand yourself on your professional profiles.

Abhijeet Chakraborty has cleared the importance of such short phrases so many times and you can read them in his blogs.

Building a brand is not a thing that can be done overnight; it takes time. So, it’s always good to have an eye on the upcoming opportunities where you can actually help people and let them know that you’re offering quality products and services. And as the time will pass by, people will begin to recognize you for your services and your dream for building a brand will start to take shape.

Are you among those who wish to change the world someday? You like the way Steve Jobs, Mark
Zuckerberg and Bill Gates written their names on the golden plaques? Want to become the creator
of your own dreams?
If you’re an Indian citizen and have these kinds of dreams; maybe it’s the best time to set up a
business here. With several of schemes allotted by the Indian government, many of business experts and
entrepreneurs like Abhijeet Chakraborty thinks that India is now one of the fastest growing
economies in the world and a great country to invest in.
Working class here is growing rapidly here and touches almost half India which is known to be the
most populated country in the world after China. Besides its huge population and size, India also is
one of the quickest arising economies around of the overall population and so does the amount of
disposable income.
So, without wasting any more time lets jump right into the reasons why you should start a business
in India soon.

Technology and Business:  

Modern technology has helped us make our lives easy and as well as the way of business. If you
recall about a decade ago, entrepreneurs had to search and convince the distributors but with the
help of the Internet, you can directly approach your target customers. So, we don’t need third parties
or middlemen anymore, the internet has given us a lovely option to trade directly with the customer.

Loans and more facilities:

The Indian government is currently boosting known as well as small businesses particularly micro, small,
medium enterprises which are recognized as the backbone of the Indian Economy. Government has
reduced interest rates for business loan facilities increased the total loan amount to be taken and
extended the facilities and time period in the time of repayment.

Newly passed bills and laws for business:

India in recent years has passed several bills that are helpful for the business and industrial sectors.
Goods and Service Tax (GST) bill which had some sort of issues in parliament finally passed and put
into effect. Though people having problems with it specifically business persons nowadays it will
surely be proven very beneficial in the coming years.

Low operational cost:

A company small or big doesn’t require Central Government’s involvement, that definitely reduces
the cost of starting and running of the business in India.
Other than this, the basic resources needed for businesses have a comparatively lower cost than other
countries, like labor, food, transportation, internet, even taxes. So, that makes it easier and more
affordable compared to U.S., U.K and more others.

Business as a career opportunity:

Years before and even some years ago, good students used to pick medical or engineering as their
higher study and upcoming career. Business or Commerce was the option for the average students
or the one from the business family background. But in present, things are not the same here; lots of
business-schools and colleges are here and even students from science background are starting their
own business.

Abhijeet Chakraborty is one of those successful entrepreneurs who started his career with a science
background and ruled the business world with their visions and innovative ideas. Now you can see how
things are getting clear day by day for starting a business in India even it’s just a start-up.
So, If you’re in India and have every resource available to start a business, Don’t wait anymore!



Abhijeet Chakraborty, the man comes in the list of entrepreneurs who have achieved success at a very younger age. Abhijeet Chakraborty’s story of success may be the result of his extreme hardworking nature and dedication to his goal but his early life struggles were no different than others. Integra Technologies and Andwill group are the two major names that came to existence and helped Mr. Chakraborty to earn the title of youngest Indian entrepreneur to expand his business globally.

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From a college dropout to a global businessman- Abhijeet Chakraborty’s story of success is very much inspiring.

In his own words, he never preferred to be on the top and have always been among the average students, most likely loved practical and experimental knowledge over the bookish knowledge. He believes that understanding the point and clearing the base is more important than every other thing in an education system. Physics and Computer are only the two subjects that made sense to him and so, he was listed as a poor student by the standard education system.

  •    Early Life

Completing his high school education, he joined a Chennai based University. There he somehow realized that his life is going to change soon, but while in college, he discovered that the change Is not occurring the way he wanted it to. As he was never interested in doing a 9to5 job, he came home. He was concerned about his family and friends and how they’ll react to his decision but he had a vision on his mind and a goal to achieve.

  •    The journey started from his home

When he established his first office, it was in his own home. He hired 3 employees and a friend very close to him, together they set the sails of an unbelievable journey not knowing what is out there and what are the possibilities of their success. Fortunately, their hard work and dedication paid them well and they started to see the positive side.

  •    Difficulties he faced early in his career

Though they were seeing the mountain they want to go up, Mr. Chakraborty knew that there is no top in the mountain of success and you’ll see more and more as you start climbing on it. One of the serious problems he faced in his early career that none even his own employees used to take him seriously as he was too young among his fellow entrepreneurs. In his words, there were several occasions where he almost quit but with the help of his family and friends he stood in his place and went on. This makes Abhijeet Chakraborty’s story of success more interesting.

  •    His brainchild Integra and Andwill

In the USA IT industry, Integra Technologies LLC is a very popular name so Andwill Group is in the consultancy sectors of India. These two are like the own lad of Abhijeet Chakraborty which he has nourished from a small-town firm to a global (Integra Technology) and a domestic giant of their respected sectors.

  •    His life apart from his career

Apart from his professional life, he loves to travel and explore new places which he thinks is really useful for an entrepreneur mind. This aids entrepreneurs not only just get the refreshment but also helps to meet, communicate and growing more and more network for business purposes also.

The question that arises here that there are more people like him who have sacrificed so many things to pave their path to success, there are lots of stories like his, so what it is that makes Abhijeet Chakraborty’s story of success so much different? The answer is very simple, in spite of all the achievements he bagged at such a young age, he is still one of the most humble and down to earth gentleman you see today. He has mastered the skill to keep his family and friends close and maintain his huge business empire side by side. That makes the difference.

Is your business getting the amount of marketing as it should? Are you experiencing troubles to choose the appropriate customers for your products and services? Need any help to pick the right types of target market ?

Nowadays, customers have a huge amount of control and influence over a business to be successful. When you hear the word “customer”, what comes to your mind? Either someone who is interested in your products or services or someone who buys your products regularly. There are a lot of marketers who focus more on the benefits and features of their products rather than their customer profiles.

Get help in the perfect analysis in types of target market with Integra’s Consultancy services –

Unless you develop complete products for your consumers and market more specifically to the target consumer’s needs, desires and interests, you’re very far from a success. Integra Technologies provide the best advisory help in the market by which you can actually analyze the market properly and hit your target customers with the service they desire.

Here are some of the important market segmentation you need to focus to boost your business.

  • Religion-based marketing
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Choosing your market based on religion is a very important task in business. In our world, there are various religions around, in Asia the variation is higher than anywhere in the world. So, when you’re doing your business in the area where variation is high, you have to choose things more carefully.

  •    Location and zip code
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Marketing based on location and zip codes comes to the geographical segmentation part. Different locations have different weather and cultural sense, so marketing in a target location can earn you more revenues than marketing in areas with diversities. You can gain more profit from winter clothing where a winter season is taking place right?

  •    Competitive targeting
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Competitive targeting is actually to target the customers of your competitors. Analyze the market properly and you’ll be aware of which competitor is providing loose services and what they are actually missing in their services. If you can provide a service that they are failing to, their customers will surely attract to you.

  •    Lifestyle and personality
    types of target market

You can mark your type of target market and customers by their interests, hobbies, and lifestyle. If you own a clothing and footwear company, you are most likely to target the ones who are interested in fashion. Similarly, as an owner of a food court or restaurant, you should put your focus on those people who like to eat outside more rather than the ones who prefer to stay healthy.

  •    Usage-based marketing
    types of target market

Usage of product or service also comes to list of segmentation. A consumer can be determined as their usage of a product labeled as a heavy, moderate or light user.

  •    Family status or size
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Different families have a different kind of peoples in it and their size also varies one to another. Each type has a different need for things. For an example, large families are expected to purchase in bulk, while small ones will be interesting products that comes in a small amount- as some products are not usable for the next day or later. So which consumer profile you’re searching for? Who can you serve best with your service and products?

Understanding these market segmentations and applying a proper market analysis can help you to filter your target customers and develop your information about various types of target market finally helping you to improve your marketing strategies and reach your consumers more accurately.

There are a lot of peoples, articles, blogs who will help you to understand how to become a successful businessman, but there is nothing or none who can bring success for you or your business at any cost. Success in the world of entrepreneurship can be gained only with tremendous dedication and hard work.

The journey of how to become a successful businessman begins with believing in yourself.

Living a life of a businessman is a lot riskier than a usual job life. From planning about business, pointing target market, convincing customers and finally getting no fixed salary; sometimes more than anything that business persons need is to keep that belief alive about themselves. That’ll push them through the toughest times of their career.

Many of today’s successful entrepreneurs have told their stories about how they achieve the milestone of triumph and here are some common points that we have found among those stories.

  1.    Accept challenges and most of all challenge yourself

When you’re running a business no matter small or huge challenges will be constant. Don’t stop pushing yourself ahead, remember if you take one step back none is going to push you ahead. Always be ready and look for challenges and when it heads to your way face it with courage.

  1.    Reduce your fear and be more risk taking

There is no biggest challenge than overcoming the fear when you’re stepping your feet into a new business. There are people who don’t prefer business as they fear the unknowns that come at the start of a business and later on. Distance yourself from that crowd and focus on what you want.

  1.    Gain proper knowledge about your target market

One of the most usual causes for that a business fail is they are unaware of their ideal customers. So, the fact that comes first is before anything else make sure that you know who your customer is and what they want from you.

  1.    Hire the right people

You may be a hardworking person and know exactly how to run your business side by side with daily challenges but still, you can not do it all by yourself right? You have to hire peoples who are expertized in different skills which will nourish your business. Choosing the right ones is important here as the wrong ones will hold you back as well as the success of your business.

  1.    Grow your network

The more people you know the more you can actually introduce with your products and services. Apart from this, you can take help from them as you’re growing your business as well as they’ll help you by introducing their network to you.

  1.    Have faith in your team

Trusting your team is as important as choosing the right team. Even if you find a great team to work with, you have to give them confidence that they’re doing excellent work for the company. Having faith on your team will actually make them feel that they are as equally important to you so growing your business is.

  1.    Help others as well as ask for it

When you start thinking about how to become successful businessman you may have noticed that you alone cannot be able to reach the summit, you’ll surely be going to need help either from your team or from your fellow entrepreneurs. Not just taking help from others but offering a helping hand is also beneficial as they’ll more likely find a way back to help you in your time of need.

These things are the totally proven ones for getting success in entrepreneurial life, but there are some occasions when you’ll be in need more than this. In this regard, Abhijeet Chakraborty and his skillful team aid you with various services and unmatched advisory help which can be useful as a reference to obtain mastery in the art of how to become a successful businessman.