Every time when you hear the questions like –
“how to become a successful businessman” or “how to generate more leads for your business”, social media is certainly not the only thing that comes into your mind right? But the way it’s increasing and expanding its features and usefulness from last recent years, you may consider thinking it first in the coming years.
So, before we go in more details about this topic let discuss a little about leads here. Leads are none other than some potential customers who’ve shown interest in your products and services by providing their valuable contact information for later follow-ups.
Since, more than 70% buyers agree to have a conversation in social media, if you’re not still providing your marketing team with sets of customer you’re not going the right way in business, my friend!
Lead generation using Social Media is the key to focus on high-quality leads and with the following ways, you can do so with ease. It has a greater possibility to make your business Successful.
Master Multiple Channels
These days with the increasing growth of social media handles and how they affect your business is no doubt an important topic to discuss. Though the question “ how to become a successful businessman ” is quite common between the rising entrepreneurs; it’s also linked with the same trend called Social Media.
By mastering multiple social media channels, an entrepreneur can actually push the growth of their respective business and generate more marketing leads into the business. How? We’ll see that later in this article.
Useful and Valuable Content
Though mastering various channels is quite necessary, but it’s as important as creating useful and valuable content. You can only turn your potential viewers into marketing leads if you can catch their attention by relevant contents.
The more valuable and relevant content will be, the more your audiences will share their contact information with you in exchange to access to that content.
Add Website Links
When you’re done mastering social media and preparing content, it’s time to add your website links that interested viewers can head into your website and know about your products and services more.
Add your website links in your live question and answer session, polls, and surveys to redirect more traffic towards your site.
Now, let us take you into the more depth of this topic. Here are some other detailed ways which you can follow to garner more leads.
Promote Gated Content
Gated content is nothing but a content behind a virtual gate. However, if the content has a proper valuation, interested viewers will share their contact information to access that in exchange. When you’re using social media, you can always promote gated content by sharing a link to the landing page so whenever your viewer tries to access the content; they have to fill up some easy contact form.
Not everyone will essentially share their contact information with you, so they click away without accessing the content. But some viewers will certainly complete this little barrier and will become great leads if you’re content is valuable enough.
Special Offers and Giveaways
Who doesn’t love to receive special offers and freebies from giveaways? So, sharing special offers and giveaways on your products or services is an outstanding way to capture important lead data. The only thing that you’ve to do here is to add an entry contact form.
People in social media nowadays are very much interested in such kind of campaigns and activities, so they won’t mind that much sharing their contact information. Another thing you can do to generate more leads through this that you can add a share option at the end of the form so that they can share it to their social media accounts and let others know about your offers.
Audience Polls and Surveys
You can always assume what your audience wants but it’s more accurate if you actually ask them out about it. Polls and services, however, is an unmatched way by which you can actually hear from your followers like how they’re using your products or services, are those properly matching with their needs or how can you improve on that.
At the beginning of the polls or surveys, you can ask them for their contact information and the genuinely interested in your services and products they’ll surely turn into great leads for sure.
Increase Your Referral
According to a recent study, more than 90% of the buyers actually trust the word of their family, friends and close ones in terms of trying a new product. So, you can see how referrals can work for you.
To make it more interesting, you can offer gift cards or easy cash incentives to both the referrers and referees. That’s a great way to engage more people towards you and generate leads.
Utilize Live Stream Features
Every other person or company is using Social Media live streaming feature to increase their brand awareness these days. It’s a pretty strong and direct way to interact with your audiences, and engage them more towards you.
By answering the questions of your audiences, gathering valuable feedback from them you can actually understand how you’re brand is performing in the market. However, you can always generate more leads by redirecting your viewers to your brand content and pages, surveys and offers.
Paid Social Ads
Social media platforms are updating regularly in order to provide the best user experience. So, does the advertisement section is existing. Advertisement in social media handles has become more organized that inside there are lots of valuable content rather than the promotion ones.
As a social media marketer, you have to use paid promotions to make your posts seen a lot more. But make sure that you invest in the right platform to gather more leads than usual.
From the above discussion, you can now see that Social Media can be the quickest and most effective way to generate leads for your business. If you follow those steps well – you’ll be able to provide highly qualified leads for your sales team. Which afterward will take you one more step closer to “how to become a successful businessman”.
Still thinking if you should invest in social media to garnet more quality leads? Maybe you shouldn’t! Not anymore!