Do you have dreams of growing your start-up as a global beast someday? Do you wish to know how you can do so? Well, all of us want to expand our business globally and very few actually make it to that level.
There are some Indian entrepreneurs like Abhijeet Chakraborty who actually make it to that level. From Abhijeet Chakraborty’s story of success, you can actually learn valuable lessons how to make it to the outside world.
Years ago, people used to think that funding is the hardest obstacle in the way of global expansion of businesses. But now you don’t actually need to set-up an office or hire employees to work for you in every place, you can only connect with the local markets and promote and market your products anywhere in the globe.
Abhijeet Chakraborty’s story of success leads us to finalize some points to get started on the process of your business globalization.
They are as follows –
- Proper planning before you jump off
Proper planning before you do anything is very essential, no matter it’s for your business or in your life. And when you’re taking such a big step for your business you must bag a plan in your journey to the global market.
Abhijeet Chakraborty’s story of success gives us the proper idea why proper planning have so much importance in terms of growing business globally.
- A multilingual approach is must to do a thing!
Though it is true that more than half of the online content is in English language, only about one fourth of internet users speak English. An international study shows the fact that more than 55% of the people said that their own language is more important than the price of the product itself. So, if you’re thinking to expand your business globally, make sure to give priority to local language.
- Invest in markets and earn the trust of global audiences
In business, there will be uncertainties and risks and when you’re growing it global you have to be extra safe. But don’t take yourself back from investing in markets. Delivering better products and services than their locals will help you gain their trust.
- Hire teams who understand the market properly
Hiring an expert team who have the knowledge of the local market activities as well as their language will aid you to grow your network in the market more quickly than you imagine. They’ll interact with the target audience more, ultimately selling your products and services more.
- Know your market-competitors
When you’re new in a market you must have an idea what your market competitors are thinking and how they’re executing things. Knowing about your competitors properly will give you the idea, what you have to improve to stay ahead of them.
- Use social media
The best way you can engage with your global audiences and promote your business is via social media. Everyone around us is connected with social media; stay active in social media, let your audience know that you’re new in the area and your providing best-value products.
Creating a multilingual, international team is never easy; but if you can it will give you the power to conquer foreign markets, bring happiness in your workplace and give your team a new world to show their creativity.
However, we know from Abhijeet Chakraborty’s story of success that making your start-up reign globally is not a matter of joke; but it can be done with effective team-work, maximum dedication and understanding the market aspects.