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Is your business getting the amount of marketing as it should? Are you experiencing troubles to choose the appropriate customers for your products and services? Need any help to pick the right types of target market ?

Nowadays, customers have a huge amount of control and influence over a business to be successful. When you hear the word “customer”, what comes to your mind? Either someone who is interested in your products or services or someone who buys your products regularly. There are a lot of marketers who focus more on the benefits and features of their products rather than their customer profiles.

Get help in the perfect analysis in types of target market with Integra’s Consultancy services –

Unless you develop complete products for your consumers and market more specifically to the target consumer’s needs, desires and interests, you’re very far from a success. Integra Technologies provide the best advisory help in the market by which you can actually analyze the market properly and hit your target customers with the service they desire.

Here are some of the important market segmentation you need to focus to boost your business.

  • Religion-based marketing
    Abhijeet Chakraborty blog

Choosing your market based on religion is a very important task in business. In our world, there are various religions around, in Asia the variation is higher than anywhere in the world. So, when you’re doing your business in the area where variation is high, you have to choose things more carefully.

  •    Location and zip code
    abhijeet chakraborty blog

Marketing based on location and zip codes comes to the geographical segmentation part. Different locations have different weather and cultural sense, so marketing in a target location can earn you more revenues than marketing in areas with diversities. You can gain more profit from winter clothing where a winter season is taking place right?

  •    Competitive targeting
    abhijeet chakraborty blog

Competitive targeting is actually to target the customers of your competitors. Analyze the market properly and you’ll be aware of which competitor is providing loose services and what they are actually missing in their services. If you can provide a service that they are failing to, their customers will surely attract to you.

  •    Lifestyle and personality
    types of target market

You can mark your type of target market and customers by their interests, hobbies, and lifestyle. If you own a clothing and footwear company, you are most likely to target the ones who are interested in fashion. Similarly, as an owner of a food court or restaurant, you should put your focus on those people who like to eat outside more rather than the ones who prefer to stay healthy.

  •    Usage-based marketing
    types of target market

Usage of product or service also comes to list of segmentation. A consumer can be determined as their usage of a product labeled as a heavy, moderate or light user.

  •    Family status or size
    abhijeet chakraborty blog

Different families have a different kind of peoples in it and their size also varies one to another. Each type has a different need for things. For an example, large families are expected to purchase in bulk, while small ones will be interesting products that comes in a small amount- as some products are not usable for the next day or later. So which consumer profile you’re searching for? Who can you serve best with your service and products?

Understanding these market segmentations and applying a proper market analysis can help you to filter your target customers and develop your information about various types of target market finally helping you to improve your marketing strategies and reach your consumers more accurately.

Venture Capitalist Firms in India – Understanding the Financial Game

October 9, 2018
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Abhijeet Chakraborty

Newsletter

Funds are an essential part for any new startups or small business to increase their product range and development cycle. But raising money through investors is not an easy task sometimes exhausting which frustrates most of the entrepreneurs. However, it is important to consider the other side of the table and how difficult it is for Venture Capitalist Firms in India to make the final call on their investment.

Venture Capitalists in India are extremely opportunistic. An individual must have an incredible business plan in order to convince a venture capitalist for investment. However, with the assistance of Abhijeet Chakraborty, young aspiring entrepreneurs now can learn how to manage venture capitalists and capital effectively at the same time. According to Abhijeet  Chakraborty, there are a few elements entrepreneurs must consider before opting for venture capital.

Below are the points before opting for Venture Capitalist Firms in India – By Abhijeet chakraborty

  1. Networking:

    Networking plays a significant role in setting up an excellent platform to interact with famous investors and venture capitalists anytime. It was sure that Venture capitalists would have a big network of influential company leaders, CEOs and entrepreneurs to gain much information that is happening in the industry. In such a scenario, an introduction or recommendation from someone close to the investor will make a lot of difference. Abhijeet Chakraborty will help you to scrutinize the network and choose the best person who can introduce you to investors so that your business receives adequate funds to grow and develop.

  2. Speed and perfection:

    In order to gain the attention of a venture capitalist, an entrepreneur must be swift and fast when it comes to pitching the idea to an investor. So, it is the work of entrepreneurs to contact them at the right time and fix an appointment for their next presentation. With proper guidance from Abhijeet Chakraborty, you can now tackle the challenges of any venture capitalist in a productive manner.  

        3.Professionalism and Respect:

It can be observed that so many venture capitalists India come from more prominent firms which usually have so many layers in their hierarchy. With the help of Abhijeet Chakraborty’s expert advice, you can arm yourself with professionalism and etiquettes which will bring you one step closer to success.